Creativity – It’s Our Future
By Trevor Bailey, Director of WW Education
“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein
Einstein understood the importance of the imagination and his words remind us of where human creativity has taken us – and will continue to take us. Creativity is essential to innovation. And innovation gives us the new technologies and products that will drive the global economy forward.
How important is creativity to our future? A recent study conducted by Adobe in the U.S., “Creativity and Education: Why It Matters,” (http://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_Creativity_and_Education_Why_It_Matters_study.pdf) showed that 90 percent of US professionals believe that unlocking creativity is essential to economic growth and that it is valuable to society. The study also highlighted a growing awareness, especially among professionals, that creativity and creative thinking deserve a bigger role in education. In fact, 88 percent of U.S. professionals surveyed believe that creativity should be built into standard curricula. Today, companies are realizing the importance of the creative process in the workplace. They are looking for employees who can do more than specific tasks—they want employees who can also think differently and be innovative. To be successful, students need an education that emphasizes communication, collaboration and creativity.
With the challenges the world is facing today in our global economy, in our environment, and in social issues, the need for creative ideas has never been greater. That is why we are aligning our work to help students and educators realize the power of creativity and self-expression by providing digital tools, vibrant communities, resources, curricula, certifications and platforms that showcase student success. To better prepare our students for the challenges of today, we must graduate thinkers of tomorrow. Here at Adobe we believe creativity is no longer an elective; it’s the future.
Originally posted on the Adobe blog ‘UK and Ireland channel news’ on September 24, 2013. It may be accessed here.